In the book The Four, the author Scott Galloway praises companies that reduce the 'friction' of completing an action. For example, Uber makes ordering a taxi easier. In the case of Amazon (which I often rail against), he noted it makes online shopping easier.
Which leads to the questions: what is Bridge making easier? What 'friction' is it removing for users?
Bridge reduces the pain points for a retail business in these areas: + Adding products to its website. + Adding news to its website. + ...
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Tuesday, March 27, 2018
Tuesday, March 27, 2018
FOR RETAILERS Please join us for our new Bridge 101 webinar. This training is ideal for those that are new to Bridge or wish to get a refresher.
We'll cover: + Setting up your Bridge Store. + Adding products. + Adding brands. + The important features needed to get your Bridge account up and running.
Results: + Know how to use your Bridge. + Rank higher in Google. + Better compete against Amazon.
Please pick your date and time: + Tuesday, March 27 at 11 am EST + Wednesday, March 28th at 10 am EST + ...
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October 8, 2015
October 8, 2015
A retailer that just joined Bridge asked me this question: "Should I be adding brands like Bulova to my Bridge Store, or only listing Smart Brands like Waterford?"
Bridge's answer: Add all the brands that you sell to your Bridge Store regardless of if they are a partner with Bridge (aka Smart Brand). Reason: listing all your brands is good for Google and sales. If you donβt list all your brands, Google wonβt know that you sell these brands and therefore Google won't send you customers when people ...
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